Hello!
I'm Selena

Blending UX, Data, Marketing, and Growth to Create Better Experiences

A journey through design, data, and growth.

I was born and raised in Shenzhen, China, then moved to Rhode Island at 12. Later, I studied Interaction Design at California College of the Arts, where I explored the intersection of design, technology, and human behavior.
My curiosity has always led me to analyze patterns, uncover insights, and find ways to improve experiences—whether in design, marketing, or business strategy.

Design is more than aesthetics—it’s problem-solving.

I first approached UX as a structured way to make digital experiences intuitive and meaningful. Over time, I became fascinated by how data and research inform design decisions, how marketing and growth shape product adoption, and how all of these elements come together to create something impactful. Each project I take on is an opportunity to ask questions, refine ideas, and bring clarity to complexity.

Learning from startups, business, and challenges.

In the fast-paced startup environment, every challenge comes with constraints, pushing me to think from different perspectives and understand the business rationale behind each decision. I enjoy tackling complex problems, finding creative solutions, and creating both measurable impact and meaningful experiences.

Moving forward.

I want to continue working at the intersection of design, data, and business—helping build products that are not only functional and intuitive but also drive real growth and engagement. I hope to leave a mark on the world, even in small ways—by creating designs that make a difference in how people interact with technology and information.

Hello!
I'm Selena

Blending UX, Data, Marketing, and Growth to Create Better Experiences

A journey through design, data, and growth.

I was born and raised in Shenzhen, China, then moved to Rhode Island at 12. Later, I studied Interaction Design at California College of the Arts, where I explored the intersection of design, technology, and human behavior.
My curiosity has always led me to analyze patterns, uncover insights, and find ways to improve experiences—whether in design, marketing, or business strategy.

Design is more than aesthetics—it’s problem-solving.

I first approached UX as a structured way to make digital experiences intuitive and meaningful. Over time, I became fascinated by how data and research inform design decisions, how marketing and growth shape product adoption, and how all of these elements come together to create something impactful. Each project I take on is an opportunity to ask questions, refine ideas, and bring clarity to complexity.

Learning from startups, business, and challenges.

In the fast-paced startup environment, every challenge comes with constraints, pushing me to think from different perspectives and understand the business rationale behind each decision. I enjoy tackling complex problems, finding creative solutions, and creating both measurable impact and meaningful experiences.

Moving forward.

I want to continue working at the intersection of design, data, and business—helping build products that are not only functional and intuitive but also drive real growth and engagement. I hope to leave a mark on the world, even in small ways—by creating designs that make a difference in how people interact with technology and information.

Hello!
I'm Selena

Blending UX, Data, Marketing, and Growth to Create Better Experiences

A journey through design, data, and growth.

I was born and raised in Shenzhen, China, then moved to Rhode Island at 12. Later, I studied Interaction Design at California College of the Arts, where I explored the intersection of design, technology, and human behavior.
My curiosity has always led me to analyze patterns, uncover insights, and find ways to improve experiences—whether in design, marketing, or business strategy.

Design is more than aesthetics—it’s problem-solving.

I first approached UX as a structured way to make digital experiences intuitive and meaningful. Over time, I became fascinated by how data and research inform design decisions, how marketing and growth shape product adoption, and how all of these elements come together to create something impactful. Each project I take on is an opportunity to ask questions, refine ideas, and bring clarity to complexity.

Learning from startups, business, and challenges.

In the fast-paced startup environment, every challenge comes with constraints, pushing me to think from different perspectives and understand the business rationale behind each decision. I enjoy tackling complex problems, finding creative solutions, and creating both measurable impact and meaningful experiences.

Moving forward.

I want to continue working at the intersection of design, data, and business—helping build products that are not only functional and intuitive but also drive real growth and engagement. I hope to leave a mark on the world, even in small ways—by creating designs that make a difference in how people interact with technology and information.