Year
2025
Tools
Wordpress + Elementor
Topic
Web Design
Overview
I redesigned a large education consulting website ecosystem spanning more than 600 pages across two sites. The original experience felt outdated, inconsistent, and difficult to navigate, especially on mobile. My goal was to improve usability, strengthen trust, and create a clearer content experience through better information architecture, storytelling, and responsive design.
The Challenge
The site had grown over time without a consistent system. Important information was buried and hidden, content pages were difficult to read, and navigation patterns varied from page to page.
For prospective students and parents using the site to track information, the experience felt overwhelming and difficult and overwhelming.
User
Who I Designed For?
Prospective students and parents researching education consulting options
Returning users looking for admissions insights, blog content, and student success stories
User Goals
Understand services quickly
Explore proof of success through case studies
Read useful blog content
Build trust and decide whether to contact the company
UX Audit and Insights
I began with an UX audit of the live site, reviewing page structure, content hierarchy, mobile responsiveness, and template consistency across hundreds of pages.
I also analyzed competitor websites to understand how they communicated credibility, services, and storytelling.
After reviewing these findings, I put together the insights and shared them with the team to align on priorities, define the project roadmap, and develop a more detailed proposal for the redesign.
Methods
Heuristic evaluation
Sitemap and IA review
Competitive analysis
Google Analytics review
Key Insights
High Quality contents but difficult to consume
The website contained a large amount of helpful information, but the reading experience was poor, especially on mobile. Inconsistent typography, excessive spacing, and heavy text blocks made long-form content harder to read and reduced engagement with blog articles.
Navigation and information hierarchy were unclear
Key pages such as services, case studies, and program information were difficult to locate due to inconsistent navigation patterns and page structures. Users often had to scroll through dense content without clear visual guidance.
Visual consistency and brand credibility were weak
UI elements such as cards, navigation layout, and page structures were inconsistent across sections. This fragmentation weakened the overall brand experience and reduced the sense of professionalism and trust.
Mobile experience required improvement
Several pages had responsiveness issues, oversized hero images, and layouts that did not adapt well to smaller screens. Since many users browse on mobile, improving mobile readability and structure became a key redesign priority.
Design Goals
Make content easier to scan, understand, and navigate
Create a more polished, consistent, and credible experience
Create reusable patterns that work across a large CMS-driven site
Before/After
Home Page
About Us
Case Study (Before)
Case Study (After)
Impact
After the redesign work began, both sites showed meaningful growth in traffic and active users over time. While content publishing and campaigns also contributed, the redesign supported a clearer and more engaging browsing experience across the site.
In addition to analytics improvements, the redesigned pages also received positive feedback from users and internal teams who frequently share the website with prospective families.
WANT TO LEARN MORE?
This project is currently in progress. More updates coming soon!
A full case study featuring the UX audit, design process, SEO strategy, and before/after results will be available soon.
If you’re interested in learning more, feel free to reach out via email or LinkedIn. I’d love to share more about the project and insights behind the redesign!