AMA Interview is an AI-powered platform that helps job seekers prepare for interviews through realistic mock sessions, personalized feedback, and a curated library of real industry questions.
In 2024, I joined AMA Interview at its earliest stage, when the product existed only as a concept. I worked with the product team to define the core user experience from the ground up, translating early ideas into a functional platform and maintaining PRD documentation.
As the product and user base grew, my role expanded from UX/Product design to marketing and growth strategy, where I monitored user activity and designed email marketing campaign strategy.
Like many early stage startups, our team worked at a fast pace with shifting priorities, overlapping projects, and limited resources. This case study highlights two projects where I had significant ownership and impact:
Scaling Interview Question Bank with AI Automation
One of AMA Interview’s core features is a real interview question bank that job seekers can practice with using AI agents.
To ensure lasting value, the question bank needed to be high-quality and continuously updated. Fresh content not only supports job seekers but also strengthens SEO, driving traffic and engagement.
At the early stage, adding and updating interview questions was a fully manual process. We had to source questions, verify authenticity, label them, and upload them into categories.
The workflow was slow and delivered limited impact, so the team lead asked me to figure out a more intuitive and scalable way to update content.
User
“The interview questions are really helpful, but there aren’t enough of them. I keep running into repeats after just a few sessions.”
Product Team Leader
“Why are we only uploading 30 questions a day? That’s not nearly enough to keep up with user demand.”
I collaborated with UX/UI designers and engineers to:
Design a workflow that minimized manual tasks.
Replace traditional spreadsheets with smart workbase, reduce switching between software tools.
Build an automation process that allowed non-technical team members to contribute with minimal learning curve.
We faced constant technical adjustments:
Debugged errors with engineers as platform needs evolved.
Reorganized workflows to reduce error rates.
Balanced automation with quality control through iterative testing.
Increased question bank size by 433% in a short period.
Developed a documented workflow guide, reducing onboarding time for future team members.
Personalized Email Marketing to Increase User Activity
With the goal of increasing user engagement, acquisition, and monetization, I led efforts to build branded email campaigns and leverage user behavior data for targeted marketing strategies. This project aimed to turn passive users into active, recurring, paying customers.
Before my involvement, there was no structured email marketing system:
No prior strategic plan to email campaign promotion including promotion, transactional, and newsletter.
No audience segmentation for personalized outreach.
Working closely with the growth team, I:
Conducted competitive analysis to understand industry best practices.
Worked with growth team to setup strategic roadmap and timeline to future plan.
Collaborated with engineers and SEO specialists to build responsive email templates using HTML/CSS.
Designed and executed small-scale promotional campaigns to test messaging and tools.
Developed a user segmentation framework for more personalized targeting.
Monitored key metrics: open rate, click rate, unsubscribe rate.
Used insights and track data feedback to refine messaging and design for better engagement.
Continuously updated audience segmentation to align with user behavior patterns.
Reflection & Learnings
Working in a startup meant that project scopes often shifted and priorities changed quickly. With limited time and resources, some initiatives could only be delivered to the most impactful 70% rather than striving for 100% perfection.
Even with these challenges, I truly enjoyed developing products, solving problems, and seeing ideas come to life. Collaborating with passionate individuals was both fun and rewarding, we learned from each other and worked together to build a better product and make a greater impact.
I’m eager to keep learning and growing, especially in today’s fast-moving industry. I’m also passionate about contributing my knowledge, skills, and creativity to inspiring projects.
If you’re interested in learning more about me or my work, feel free to reach out. I’d be happy to share more—contact me at zhongg17@gmail.com